Hippo are a technology transformation firm, delivering impactful citizen-level solutions, scaling rapidly and needing consistent, high-quality creative output.
We became their embedded, in-house creative team, seamlessly integrating with their marketing operations. We provide a full spectrum of services – brand, graphic, web, audio-visual, and copy design – acting as a visible and valued extension of their team. This unified approach multiplied their impact, ensuring consistent brand messaging and powerful inbound campaigns. We didn’t just provide services; we amplified their mission.
When Hippo, one of the UK’s fastest-growing digital transformation consultancies, set out to scale its brand presence and marketing impact, they didn’t want just another agency. They needed a true partner.
That’s where Multiplied By came in.
Acting as Hippo’s in-sourced marketing and creative team, we integrated directly with their people, culture and pace, expanding the existing marketing function and adding the capacity, capability and creativity needed to match the company’s rapid growth.
Scaling with the Herd
Over the past 24 months, Hippo has seen extraordinary growth:
- A significant increase in headcount from 300 to approaching 800 digital professionals, reflecting their growing client base and expanding service offering.
- A successful investment round that fuelled service and geographic expansion.
- Digital performance that outpaced larger, better-funded competitors, with web traffic, engagement and social reach all consistently exceeding targets.
Behind that momentum sits a partnership built on shared ambition and embedded collaboration.
Embedded creativity and capability
Working hand-in-hand with Hippo’s internal team, Multiplied By delivers the full spectrum of marketing and creative services, everything from brand strategy and campaign delivery to content, design, and digital performance.
Our role isn’t to outsource, but to in-source: to embed our specialists where they can make the most impact, building internal strength, momentum and measurable results.
We don’t just support the Hippo Herd — we’re part of it.
Results that speak for themselves
Together, we’ve helped Hippo:
- Establish a confident, distinctive brand presence across the UK public and private sectors.
- Deliver creative campaigns that drive awareness and recruitment in equal measure.
- Build a high-performing digital ecosystem that consistently punches above its weight.
The outcome: a marketing function that’s stronger, smarter and more effective than ever — without adding unnecessary layers or complexity.
“Multiplied By are a true extension of our team.”
“They bring strategic clarity, creative excellence and genuine partnership — helping us move faster and stand taller as a brand.”
— Head of Marketing, Hippo Digital
A Partnership That Grows With You
Our work with Hippo is proof that when you embed creativity and capability within an ambitious organisation, great things happen.
Multiplied By doesn’t just increase output — we multiply impact.
