Jen Adams, CCO / CMO, Hippo
Rebecca Court, CMO, Robiquity

This discussion will unravel the critical role of brand as a dual-purpose asset. Our marketing and commercial leaders will reveal how a strong brand isn’t just about immediate impact, but also long-term value.

Discover how getting your brand right across all business touch points directly influences your day-to-day success – from generating leads and winning contracts to attracting top talent and fostering customer loyalty. Beyond these immediate gains, the conversation will highlight brand’s profound long-term contribution to the overall value of your business, significantly enhancing its appeal and valuation in an eventual sale.

Danny Campbell
Founder, HOKO Architects, BBC

Move beyond traditional campaigns and unlock the strategic power of storytelling. This session explores “Narrative Architecture”—the art of crafting compelling narratives across all mediums to communicate complex business issues with unparalleled memorability and impact.

Join us for a unique perspective from an architect, broadcaster, and television presenter, who will reveal how structured storytelling can simplify intricate information, build authentic connections, and fundamentally drive business success. Discover how powerful narratives cut through the noise, resonating deeply with audiences in ways that traditional “above-the-line” approaches simply can’t. Learn to construct stories that don’t just inform, but transform and inspire.

Adam Sroka
Founder, Hypercube, Koobrik Labs

This discussion will confront a pressing question facing the creative industry: the perceived threat and transformative potential of Artificial Intelligence. With the rapid evolution of generative AI tools – including Large Language Models (LLMs) for copywriting, sophisticated image generation, and increasingly capable video creation – many traditional creative skills and processes appear to be directly challenged. The conversation will directly address the common anxieties surrounding AI: are these powerful technologies truly replacing human creatives, and will agencies like Multiplied By become obsolete?

We will move beyond fear-mongering to explore a more nuanced and strategic perspective. The core aim is to demonstrate that ignoring this “tsunami of innovation” is a far greater risk than embracing it. Our leaders will discuss how forward-thinking agencies are not merely reacting to AI but actively harnessing its capabilities to redefine their value proposition and enhance client outcomes.